Cloudream is not filled. There's no down, no foam, nothing to settle. The entire pillow is a single cast structure made of TPE gel — an elastomer used in medical devices and baby products because it is free of BPA, latex, and formaldehyde.
Thousands of interconnected open cells. Each cell is a miniature spring. If you press it, it yields. If you remove the pressure, it returns. That's why the material reacts differently under your head and under your neck at the same time — it yields where the weight is greatest and remains stable where you need support.
Air passes through it, it doesn't stay in it. The cells are open and connected, so heat and moisture escape instead of accumulating under your head. This is the exact opposite of memory foam, which is dense and acts as insulation.
There's nowhere for moisture to accumulate — meaning nowhere for mites to live. In down and foam pillows, mites feed and reproduce in the filling. Here, there is simply no filling. The gel can be washed with water, and the cover can be machine washed.
And it doesn't flatten. The filling settles because the fibers are pressed against each other and don't return. The gel has no fibers — it has geometry. After one, two, and five years, the pillow maintains the same height and support as when you bought it.
This technology has long been used in mattresses and wheelchair seats, but it is still rarely found in pillows in our country. This is not a better version of the old pillow. This is a different material, a different structure, and a different way to sleep.